This weekend and today specific, Americans will probably spend about $23 billion celebrating Mom. That works out to about $180 per Mom (or expecting Mom).
Mother’s Day shoppers are expected to spend an average of $180 for the holiday, up from last year’s $172.22. With 85 percent of consumers surveyed celebrating the holiday, total spending is expected to reach $23.6 billion. That’s the highest number in the survey’s 14-year history, topping last year’s previous record of $21.4 billion.
Americans expect to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants, according to NRF’s annual survey.
Happy Mother Day